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We’re up and running!

March 21, 2016

Last time we posted here, Massuni was in the aftermath of a Kickstopper  – err, Kickstarter campaign that didn’t do so well. In hindsight, we can see good reasons why the campaign didn’t work, but some good came out of it.  We got some pretty good press coverage, and LOTS OF PEOPLE LOVED THE CONCEPT.

Press coverage, you say? Well, there was Boing!Boing!, Apartment Therapy, The Toronto Star, The Hamilton Spectator, shiny shiny, crowdfund insider, silicon angle, woodworking network,  and a few others.

All this positive feedback confirmed our belief that Massuni’s concept has legs. Over and over, we had conversations with regular people – future customers, perhaps – that invariably found their way around to the person describing a place in their home where Massuni could solve a nagging problem – getting the piece of furniture that fit their needs, in size, style, and functionality. Making that process fun and easy is a great bonus.

All that positive feedback gave us the confidence to plow forward.

We expanded the team and focused all our effort for the past 14 months on getting to launch.  Along the way, we met a manufacturer who shares our vision. He has adapted his small family-owned factory to work with the computer code we generate, so they can make our custom furniture quickly and efficiently. Our new manufacture has been making solid wood furniture for 25 years, and we’re really excited to be able to offer such high quality work right from the start.

We’re now offering infinitely* customizable furniture in more than a dozen base styles and almost 100 finishes – all in solid wood – just to get things started. (Okay, technically it’s not infinite, it’s only several quintillion variations. But who’s counting.)

We aspire to offering every piece of furniture in the known universe, so there’s still a lot of work to do. Right now, we’re filling out all the peripheral – but essential – parts of the website. We’re putting together things like shipping rates (it’s free!), product care,  and warranty-type issues. But the site is up and we’re taking orders.

If you’re reading this, you’ve probably already tried it out. If so, we’d love to hear what you think. If not, try it out now. And either way, please tell your friends!

Thank you to everyone who has helped and encouraged us to get this far.

Now it starts to get interesting.

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