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Kickstarter mid-campaign report

November 4, 2014

Massuni has reached the halfway point of its 28 day Kickstarter campaign, and an update is overdue.

The original goal for this campaign was to get 100-120 backers, at an average pledge of about $700 towards each furniture purchase. Many of our backers have opted for a much lower dollar amount, presumably intending to make up the balance once they’re able to create custom furniture and see the exact price. This is a sensible strategy, and in hindsight, we should have structured the whole campaign around this approach. Oh well!

So the bad news, which is apparent to anyone who can do math, is that we’re unlikely to reach the campaign’s financial goal. The only thing that could generate some momentum is press coverage, and while the media has expressed strong interest in Massuni, the top players have all decided to wait until we launch and are taking orders. Seems there’s some “crowdfunding fatigue” out there, or at least that’s the impression we’re getting.

The good news is, we don’t actually have to reach our Kickstarter goal in order to succeed. If we signed up 100 supporters who eventually ordered furniture, we’d actually be better off than if we reached the dollar target. So please – spread the word and help us grow the backer list!

No matter what happens with this Kickstarter campaign, we’re pushing towards market launch. Kickstarter backers will get first access to the system, and first opportunity to place orders. Deadline is November 18th!

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